Have you watched first blood ? The vietnam returned Rambo character played by Sylvester Stallone is exciting to anyone who loves action movies . Now think about Stallone doing an advertisement for guns . Whats wrong in that ? Nothing ... Now think about Rambo doing an advertisement for french fries or bathroom slippers ... Whats your reaction ?
Now coming to the indian scenario . Nowadays we see actors endorsing many products and some of them get more money doing that than from acting . One actor is seen holding a curry masala packet in a hoarding advertising it , another one bathroom slipper --- I am not exaggerating but the exact thing is happening . It is a trend which assumes the public is a fool . How can an actor endorse a curry powder ? Is he a cook ? Or for the glamorous endorsements like a car ... does he know how to evaluate a car other than the stylish look ? In this century we have specialists for everything and the internet has zillion information on how to evaluate a product . Do we require the actors and actresses endorsing products which have no relation to their day to day life . When i come out of the kochi airport i see a big hoarding in which so many actors have collectively endorsed a gold loan company . You and me may require a gold loan in an emergency but think about how many actors actually require a gold loan ? Or are they paid as much as you and me ?
Now , not only they are fooling the public , but we are indirectly paying for it . No one does endorsements for free . They are paid heavily for it and that is indirectly reflected in the price of branded products --bathroom slippers included .
Before i end, just imagine Bruce lee endorsing a curry powder ... But compared to many actors of today he was a great actor and during his spare time he endorsed a product which he firmly believed in----Jeet Kun do a form of kungfu . If any of present day actors have strong urge to endorse something let them join the minority of celebrities who endorse social projects like "Saving street children " and other non profit things .
That will make them true celebrities .
Now coming to the indian scenario . Nowadays we see actors endorsing many products and some of them get more money doing that than from acting . One actor is seen holding a curry masala packet in a hoarding advertising it , another one bathroom slipper --- I am not exaggerating but the exact thing is happening . It is a trend which assumes the public is a fool . How can an actor endorse a curry powder ? Is he a cook ? Or for the glamorous endorsements like a car ... does he know how to evaluate a car other than the stylish look ? In this century we have specialists for everything and the internet has zillion information on how to evaluate a product . Do we require the actors and actresses endorsing products which have no relation to their day to day life . When i come out of the kochi airport i see a big hoarding in which so many actors have collectively endorsed a gold loan company . You and me may require a gold loan in an emergency but think about how many actors actually require a gold loan ? Or are they paid as much as you and me ?
Now , not only they are fooling the public , but we are indirectly paying for it . No one does endorsements for free . They are paid heavily for it and that is indirectly reflected in the price of branded products --bathroom slippers included .
Before i end, just imagine Bruce lee endorsing a curry powder ... But compared to many actors of today he was a great actor and during his spare time he endorsed a product which he firmly believed in----Jeet Kun do a form of kungfu . If any of present day actors have strong urge to endorse something let them join the minority of celebrities who endorse social projects like "Saving street children " and other non profit things .
That will make them true celebrities .
Bruce Lee is a sort of idol of mine and just the thought of him endorsing curry powder is hilarious!! This post of yours sure got a chuckle!!
ReplyDelete:) thanks sonia .. he is an idol of mine too ..
ReplyDeletei sincerely hope our celebrities spend time endorsing social causes in a country like india instead of focussing on getting extra cash through ads which fool the people .
Very well written, I like this post.
ReplyDeletecelebrity endorsements